Hotel Careers in Sales & Marketing - It's Over

If you define target markets by segments, a decent size sales staff and a well educated Marketing Director with years of education and experience behind him/her: if you mean a reasonable operating budget for sales people and a computerized sales operation and intrnet sophistication.
      If, in the lexicon, of the 21st Century business vocabulary of the hostelry lexicon, a nation-wide
positive search and destroy mission objective of the top leadership and the connection between operations management and the marketing department is hand-in-glove: yes, hotel careers in America have had it.
     It is truly over.
     General Management of htels and resorts in America have usually been operations or food and beverage/kitchen troops directly out of the trenches. They are experts at counting dollars, cents, spoons, overages, losses in quarters, percentage points, and napkins.
     Scratch their hairlines, and underneath you will find a frustrated sales person. They all feel the same way about their sales departments:

• I can do it as good as they can without them, or
• I do it without them and save their salaries.

Neither of which is true, but, unfortunately, they never believe you, will ultimately in bad economic times will have to find out the hard way.

     The economy is as bad in the Hotel and Resort sales and marketing side for so long, there appears to be no end in sight. Economic indicators and the John Kenneth Galbraiths of the country prognosticate no turnaround this year, at least, so, those that hang on, are doomed to....well, endure the unpleasantness and/or termination at will.
     You heard it here, first.
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